by Danny Clark
If the history of computers teaches us anything, MovNat is on the cusp of a quantum leap in popularity. In the classic tech war between IBM and Apple, IBM dominated the market by utilizing an operating system (Windows) that served the people who, at the time, needed it most: businessmen. But, as we well know, Apple’s popularity has more recently exploded as the marketplace grew to demand products that better serve the needs and interests of the general public. Ultimately, Apple’s “disruptive innovations” to the personal computer (think iphone/iOS) forever changed the industry and rocketed it’s own popularity, leaving the competition collecting dust.
I’m excited to announce MovNat’s new operating system-it’s “disruptive innovation”-has arrived.
MovNat is the Apple of the fitness industry. Thus far, MovNat has grown in strides by introducing, defining and popularizing the novel concept of “Natural Movement”, but the industry is still waterlogged by the philosophy of those in the business of “athletic performance” rather than the more befitting, real-life “movement performance” needed desperately by the general public. But, with a team dedicated to the quality, usability, and effectiveness of the system, MovNat continues to grow organically as it serves its students and ambassadors with a potent method.
I’m excited to announce MovNat’s new operating system-it’s “disruptive innovation”-has arrived. It will soon be launched as I, along with the vision and support of Erwan Le Corre, founder of Movnat, have synthesized a truly paradigm shifting system to potentiate the already incredible method. MovNat’s new OS, which I’m calling “MovNat Performance Programming” will have four pivotal features:
Feature #1 – Performance Benchmarks
Performance Benchmarks = Prescriptive levels of skill and fitness which demonstrate a student’s preparedness for the transition from one level of practice difficulty to the next.
MovNat is fundamentally about real-life movement capacity. Our Performance Benchmarks include aspects of practical movement performance-including learning, function, technique, and work capacity-while targeting tangible performance objectives and giving practitioners a measurable assessment of their level. While all students will have plenty of important skill and fitness oriented milestones (such as a first pullup, for example) throughout their journey, performance benchmarks will ensure in a simple way that a student is fully prepared for the next level of skill and fitness development.
Feature #2 – Optimized Movement Progression
Movement Progression = the process of optimally developing motor abilities in incremental steps and phases.
Becoming a masterful natural mover is a process-focused journey. An effective trainer needs to be equipped with all the tools required to expertly navigate each student’s individual path. MovNat’s new comprehensive flowchart will be the first of it’s kind to teach trainers how to systematically coach their students all the way from the ground up; from fundamental to high-level movement skills in a safe, time-efficient, and effective method.
Feature #3 – Innovative Programming
Performance Programming = The integration of training variables (volume, intensity, complexity) with movement progressions, dosed strategically over time to optimally elicit the desired performance adaptations.
MovNat’s innovative new programming will mark a much-needed industry shift from fitness-focused to skill-focused programming. By liberating our clients from a programming philosophy obsessed with fitness maximums and elite athleticism, we avoid overdosing our students on exercise while forging truly healthy, robust, and capable people of all ages and walks of life. Programming will be tailored to ensure our performance benchmarks-and the requisite movement skill and work capacity-are achieved in a time-efficient and safe manner.
Please note: programming material will only be available to official MovNat class and gym licensees
Feature #4 – Life Integration
Life Integration = the ability to transfer practice to everyday, practical challenges.
Everyone knows the guy that can deadlift a respectable amount of weight, but constantly gets hurt picking up simple household items. Adaptability can be said to be the true “king” quality of movement ability, and MovNat will nurture this attribute through a scientifically valid methodology. MovNat will continue to innovate and break new ground in its ability to actually prepare students for life through a practice that transcends the current model of fitness.
Join the Movement
Since it’s inception, MovNat has been dedicated to empowerment through a practice of authentic, natural human movement. We are continually strengthened by your support, and as we make moves to overhaul the fitness industry and physical education world, we need it more than ever. Whether you’re fitness professional or a movement enthusiast, every time you practice and advocate natural movement, you vote for self-liberation and empowerment. We walk together in pursuing this collective “movement,” inch by inch; mile by mile.
More details coming soon…
Yours in health and performance,